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Created in 2004 by four mamas, Mama Mio was one of the first dedicated pregnancy skincare brands. Our founders struggled to find effective pregnancy products, so they put their heads (and bumps) together and Mama Mio was born! From our iconic, best-selling Tummy Rub Butter to our newest innovations, we've got our mamas covered from top-to-toe during their 9 month stre-e-tch. Whether you're in your first trimester or have already met your little bundle of joy, our vegan, cruelty-free formulas will help support and protect your skin from bump to baby and beyond.